We turned a boring wall of products into a colorful, interactive
display that was actually helpful to the customer. But even more so,
we created a powerful source of data that could track in detail and in
real-time how, how long and how often customers were interacting with
products. This helped our client figure out not only which products
were the most engaging, but also which content was most helpful, most
enticing, and what triggered most customers to buy a product.