Comcast X-Finity / Goodby Silverstein
As lead sponsor of The 1989 World Tour, Xfinity wanted to provided Taylor Swift fans the ultimate couch-to-concert experience all summer. With a slate of activating touchpoints designed to deliver fans exclusive content on-site as well as at home, an app was a must.
Swifties across the world are known for creative homemade videos of themselves and their friends lip-syncing their favourite Taylor Swift songs. So what better than doing that with Taylor. Xfinity 1989 Lip Sync Sessions put lip-sync skills to the test with the chance to win an all-expenses paid trip to meet Taylor Swift and a pair of tickets to The 1989 World Tour. Thrilled to be launching one of the most exciting elements of our sponsorship so far: the Xfinity 1989 Lip Sync Sessions contest. Just do what comes naturally to any Taylor fan: lip-sync one of her songs.
Record video, play video, play audio, and keep everything smoothly animated on a handheld device - it’s a challenge. Using low-level native technology we were able to stream audio and video in an efficient way, keeping both in sync. Yes, in lip-sync even.
With five winners and thousands of submissions the app was an enormous contribution to the Xfinity 1989 touch-points around the The 1989 tour by Taylor Swift. It was an all round campaign full of engagement and the app one of the most exciting elements that involved fans from all over the world.
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